Highlighting the role of regenerative agriculture in the olive sector

The Deputy Executive Director of the International Olive Council (IOC), Abderraouf Laajimi, took part in the conference ‘The secret is in the soil’ on regenerative agriculture, organised by the Yara Chair of the University of Cordoba.

Speaking at a session dedicated to the role of the olive sector in climate change mitigation, Laajimi underlined the IOC's commitment to sustainable production and the circular economy. He emphasised the unique potential of olive cultivation to contribute to soil regeneration, carbon sequestration and biodiversity conservation.

Building on the international work of the Organisation, the IOC representative presented the olive sector as a model of resilience and opportunity in the face of global challenges such as climate change and the transformation of the food system. He also participated in the final panel discussion alongside government, academic and private sector representatives, where he highlighted the importance of innovation, collaboration and knowledge transfer to drive a successful regenerative transition.

The IOC's participation in this event reflects its strategic focus on sustainability and its role as a global reference point for the olive sector.