The olive oil sector is entering a new phase. Following the recovery in production recorded in the 2024/25 season, the market is now facing a scenario shaped by changing consumption patterns, geopolitical uncertainty, the transformation of international markets and the need to strengthen competitiveness in an increasingly demanding environment.
According to the International Olive Council (IOC), global production reached 3.57 million tonnes in the 2024/25 season, 38% more than in the previous season. For the 2025/26 season, the organisation forecasts production of 3.44 million tonnes, while consumption is expected to continue growing to more than 3.24 million tonnes. In this scenario, Spain will once again play a decisive role, with estimated production of around 1.4 million tonnes.
Against this backdrop, and with the aim of shedding light on the sector's future, Grupo Interóleo, sponsored by Grupo MIGASA, Sanitas and Caja Rural de Jaén, will host the event “The Olive Oil Sector Today: Between Strategy and Operations” on 24 September at the HO Ciudad de Jaén by Olivencia. The event will bring together leading national and international experts to analyse, beyond prices, the global situation and how it could affect the evolution of the global olive oil market.
Attendance is free of charge, subject to registration, and places are limited. Those interested can confirm their attendance by emailing eventos@agrifood.es.
The event will open with an institutional welcome from Juan Gadeo, President of Grupo Interóleo, who said: “This event aims to provide the sector with a global view of the market that will allow us to analyse the future of all the factors that may affect operators, but from a long-term perspective, so that we can plan the production and marketing structures needed to address international demand, which accounts for 30% of our sales.”
One of the highlights will be a presentation by Jaime Lillo, Executive Director of the International Olive Council (IOC), who will provide a global overview of the outlook for olive cultivation and the international olive oil market, analysing production and consumption trends and the developments that will shape the sector in the coming years.
Geopolitics will also feature prominently on the agenda. The evolution of international trade relations, tariff disputes and economic uncertainty are increasingly affecting the competitiveness of olive oil companies and the sector's ability to consolidate its presence in foreign markets.
The United States, one of the main markets for Spanish olive oil outside the European Union, will be a particular focus. During the 2024/25 season, the country imported 437,309 tonnes of olive oil, 20.6% more than in the previous season. Spain remained its leading supplier, with 154,296 tonnes, accounting for approximately one-third of total imports and making the US a key market for Spanish production.
Joseph Profaci, Executive Director of the North American Olive Oil Association (NAOOA), will examine this scenario, analysing the situation in the US market and the prospects for exporting companies amid an international environment marked by trade uncertainty.
Aimed at producers, cooperatives, olive mills, marketers, technicians and companies across the sector, the event seeks to become a forum for sharing knowledge and experiences and providing tools to help stakeholders address current challenges with greater confidence while taking advantage of future opportunities.