OOWC Consolidates Its Position as an International Benchmark Following the Media Success of the "Azeite e Saúde" Symposium

The 1st International Symposium on Olive Oil and Health in Brazil, “Azeite e Saúde,” held in São Paulo, has represented a major qualitative leap in the international projection of the Olive Oil World Congress (OOWC), thanks to the broad impact it has achieved in Brazil’s media.

The symposium sparked notable news interest, with nearly a hundred mentions across digital media and national and regional print press. This media coverage has enabled the congress’s message to reach a very broad audience of consumers, healthcare professionals, and sector stakeholders, consolidating the OOWC as a global benchmark in scientific knowledge on olive oil and health.

Media outlets particularly highlighted the event’s international nature and the presence of prestigious experts such as Dr. Miguel Ángel Martínez-González (University of Navarra and Harvard), Dr. Ramón Estruch (University of Barcelona), Dr. Andrea Romanos (Harvard University), Dr. Áureo Augusto Delgado, and nutritionist Mariana Del Bosco, among others. Speakers addressed the latest evidence on the role of extra virgin olive oil in preventing chronic diseases and promoting health.

Media attention also focused on the major opportunity Brazil represents for driving nutrition education strategies, given that average olive oil consumption in the country is around 0.5 liters per person per year, far below figures in Mediterranean countries. Published content underscored the need to incorporate extra virgin olive oil as an essential element of a healthier eating pattern, aligned with the principles of the Mediterranean diet.

This communications success reinforces the role of the Olive Oil World Congress as a leading global congress, capable of delivering high-impact events in different countries and mobilizing the main stakeholders across the olive oil value chain. The OOWC—whose first edition was held in Madrid in 2024—is thus consolidating its position as a global platform for knowledge exchange, innovation, and the international promotion of olive oil.

To date, the OOWC is supported in its organization by institutions such as the International Olive Council (IOC); CIHEAM; the Mediterranean Diet Foundation; and various public and private entities, such as the Regional Government of Castilla-La Mancha, through its Campo y Alma brand; SOM Gastronomia of the Government of Catalonia; Spain’s Ministry of Agriculture, Fisheries and Food, through “Foods of Spain”; Portugal’s Ministry of Agriculture and the Sea; and the Madrid Institute for Rural, Agricultural and Food Research and Development (Imidra), as institutional sponsors. In the private sector, the congress is supported by AgroBank, GEA, the Spanish Olive Oil Interprofessional Organization, Gallo, and Filippo Berio.

Anyone interested in participating can obtain information through the OOWC Technical Secretariat by calling +34 917 217 929 or emailing info@oliveoilwc.com.