The OOWC will analyze the challenges of the sector in the future

The Olive Oil World Congress (OOWC) continues with the promotional activities in the framework 'On the Road to the OOWC 2024' to raise awareness of the initiative and highlight the product and everything surrounding olive oil.

The next stop on its route will take place on October 19 at the Cooperativa Andaluza de San Sebastián, in Benalúa de las Villas (Granada), where the OOWC will bring together operators in the olive grove and olive oil sector in a conference to analyze the challenge of quality and sustainability and propose solutions to the challenges of the future. A day of great interest for all links in the chain of production, processing, distribution, catering and consumption, especially in the environment in which we find ourselves.

Spain is the world's leading producer of olive oil. Andalusia, for its part, produces around 80% of all the oil at the national level, according to data from the Interprofesional del Aceite de Oliva.

"Granada has an area of 205,680 hectares of traditional olive groves and its farmers work to achieve a sustainable, unique and high value oil", according to Gustavo Ródenas, director of Agrifood Cooperatives of Granada, adding that "our province has 44 olive oil producing cooperatives, a key sector in the region".

Miguel Rodríguez de la Rubia, president of Agrocolor, pointed out that "sustainability is fundamental to obtain quality olive oil. The oil that is produced in a sustainable way responds to the demands of more and more consumers, who are looking for quality products that respect the environment, placing value on the origin and tradition of our oils, which are part of our culture and identity".

The day will have great experts of the olive grove and olive oil sector as Fulgencio Torres, president of Agrifood Cooperatives of Andalusia; Miguel Rodriguez, president of Agrocolor; Rosa Gallardo, president of the Scientific Committee of the Olive Oil World Congress (OOWC); Gustavo Ródenas, director of Agrifood Cooperatives of Granada; and Primitivo Fernandez, director of ANIERAC.

In addition, Joaquín Olivares, regional delegate of Agrocolor; Felipe Medina, general secretary of ASEDAS; Pedro Luis Lázaro, president of the Consumers Union of Andalusia; and Eva María Murgado, professor of Marketing and Market Research at the University of Jaén will also participate.

After the conference, there will be a visit to the facilities of the Cooperative of Benalúa de las Villas.

Those interested in attending this event can register by sending an email to, or by calling 91 721 79 29.

Under the slogan 'Taste it, enjoy, It's olive oil', the OOWC has the collaboration of AgroBank, the Junta de Castilla-La Mancha through the brand Campo y Alma and the Junta de Andalucía through its brand 'Gusto del Sur' as Platinum sponsors; Grupo Interóleo, Balam Agriculture and Agrocolor, as Gold sponsors; and the company Kubota as Silver sponsor. Agrotec and Voz do Campo, Portuguese newspapers specialized in the agricultural sector, and Oleo in Spain, are the OOWC Media Partners.