Olive Oils from Spain launches new campaign in China to strengthen its presence in one of the world's fastest-growing markets

Olive Oils from Spain has launched a new promotional campaign in China under the slogan “A Drop of Spain to Improve Your Everyday Life”, aiming to strengthen the presence of Spanish olive oil in one of the world’s markets with the greatest growth potential.

The initiative will run for two years and will be carried out in the country’s eight main cities, home to more than 156 million people. The promotional strategy combines actions at points of sale, restaurants, outdoor advertising, and digital platforms.

The campaign officially launched in Shanghai with the projection of the Olive Oils from Spain image on the façade of the iconic Aurora Plaza, located in The Bund area. The action will remain visible for one month in one of the city’s busiest and most recognizable locations.

At the same time, the Interprofessional Association is taking part in SIAL Shanghai, one of Asia’s leading food trade fairs, with its own exhibition space designed to promote Spanish brands already present in the Chinese market.

The campaign also includes promotional activities in around 200 supermarkets and more than 130 restaurants in the target cities, as well as a digital strategy supported by Chinese social media platforms and collaborations with food and lifestyle influencers.

Recovery of the Chinese market
China has become one of the most important international destinations for Spanish olive oils. According to data provided by the Interprofessional Association, Spain exported just 165 kilos of olive oil to China in 1995. Ten years later, exports had reached two million kilos, and in 2022 they peaked at 46,000 tonnes.

However, the sharp increase in prices in recent years led to a significant drop in consumption. Total imports fell by 54% in 2023, representing a decrease of 26,000 tonnes compared to the previous year.

“China was the market worldwide that suffered the most from rising prices. We practically lost half of our sales,” said Teresa Pérez, manager of the Spanish Olive Oil Interprofessional Association.

Recovery began to emerge in 2025. According to the latest data released by the organization, imports from Spain between April 2025 and March 2026 reached around 34,400 tonnes, approximately 14,000 tonnes more than in the same period the previous year.

With this new campaign, the sector aims to strengthen Spain’s image as a global benchmark for olive oil and associate the product with its health, culinary, and gastronomic benefits.

“We are convinced that this two-year campaign will give new momentum to this market,” said Teresa Pérez.