Elvira Arzubialde. VML

VML, part of WPP's global agency network, is a leading creative company renowned for its expertise in integrating brand experience, customer experience, and commerce, which collectively drive growth and foster connected brands. Within VML, its specialist health network, VML Health, stands out as one of the world’s largest and most acclaimed health agencies. 

VML Health closely collaborates with The Cocktail, another division operating under the umbrella of VML. The Cocktail is a renowned consultancy firm specializing in the design and execution of digital transformation projects with a comprehensive and integrated approach. Every year, The Cocktail publishes detailed reports highlighting major trends that define the consumer landscape. These trend reports are a culmination of extensive research and analysis, synthesizing data from nearly 300 consumer studies conducted throughout the year.